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Briefs | Soccer: Galaxy's Landon Donovan, on loan, joins German team Seattle Times, United States - 35 minutes ago Soccer Donovan, who led MLS in goals, is with Bayern Munich: Landon Donovan, a forward for the Los Angeles Galaxy who led Major League Soccer. Galaxy loan Donovan to Bayern Munich CBC.ca Donovan joins Munich on temporary loan FC Dallas Galaxy's Donovan off to German league San Francisco Chronicle Goal.com - Soccer America all 83 news articles

List Price: $29.99 Price: $26.96 You Save: $3.03 (10%)

1. Complete set includes 4' x 2.5' goal
2. Ball and pump
3. Practice cones

List Price: $9.98 Price: $8.49 You Save: $1.49 (15%)

List Price: $7.95 Price: $7.95

List Price: $19.99

1. Size 4
2. TPU Cover
3. Machine-Stitched
4. 2-PLY butyl

List Price: $27.29 Price: $20.15 You Save: $7.14 (26%)

1. Two levels of fun soccer play encourage and reward developing sports skills!
2. Beginners score fun sounds whenever they kick the ball into the net.
3. The challenge grows along with kids' growing skills - "pros" have to hit the adjustable target to score fun sounds and hear the announcer shout "Goal!"!
4. Includes goal (approx. 2 feet tall x 31/2 feet wide!), plus net, adjustable target, two player score keeper and ball. Requires 3 "AAA" alkaline (LR03) batteries kids ages 3+
5. Super Sounds Soccer is the only soccer product with the strong ESPN license and cool electronic sounds.

List Price: $24.95 Price: $22.49 You Save: $2.46 (10%)

List Price: $0.00

1. Entrada Soccer Socks by adidas
2. Orders shipping outside the U.S. are subject to customs fees.

List Price: $44.95 Price: $31.47 You Save: $13.48 (30%)

1. Absolado PS TRX Indoor Boots from adidas
2. Some of the features of these amazing boots: Synthetic leather upper for durability and lightness, asymmetrical loop lacing, textile lining with EVA insole, and adiPRENE insert in the heel for shock absorption
3. Also includes: Non marking rubber for use on indoor surfaces
4. Weighs 10.5 ounces
5. Orders shipping outside the U.S. are subject to customs fees.

List Price: $25.00 Price: $17.74 You Save: $7.26 (29%)

1. Balls passed FIFA tests on circumference, weight, rebound and water absorption. Latex bladder for best rebound characteristics
2. Panel layer system for softer touch and high shooting power transmission
3. Exceptional durability
4. Hand stitched
5. Replica ball of the 2008 European Championships.

List Price: $19.95

1. Soccer Guys Play Set contains 2 soccer teams, referee, field, soccer ball and goals.
2. Encourages children to use their imagination.
3. The easy carry box is perfect for storage and clean up.
4. Coaches use "Soccer Guys" as a training tool.
5. Winner Oppenheim Toy Portfolio Gold Seal Award.

News

Move over Soccer Mom - there’s a new political label in town.   Hockey Mom.

While past elections focused on the key voting block of the Soccer Mom, now it appears there may be a new focus.  This year, we have a candidate who is a self-proclaimed ”Hockey Mom”.

As a marketing to women enthusiast, and a long-time researcher of Soccer Moms, this is one of those marketing insight opportunities that has me salivating.  How will this “Hockey Mom” thing play out with voters?

One of the main reasons Michele Miller and I wrote The Soccer Mom Myth was to help companies and marketers break through the stereotype of the Soccer Mom to better understand who women really are and why they really buy.

We’ve found that women don’t like the label “Soccer Mom.”

Yes, Soccer Moms are terrific mothers, devoted to their children, driving them to and from sports games. But there is also a negative side to the term. Do you think Soccer Moms are incredibly technologically savvy? Would you seek one out for intellectual conversation at a cocktail party? Would you want one running your company?

Here’s the problem. Sometimes these biases are unconscious. That’s why they are so dangerous.

So do we now have a new stereotype?  I’ve heard of Hockey Moms before, but with Sarah Palin now calling herself a Hockey Mom, the term seems to be everywhere.

It’s always a little tricky to blog about marketing of politics without getting into political battles - so let me be clear I am looking at this strictly from a marketing point of view.

Read more...